Archive for June, 2010
FidBook, the first NFC application enabling to easily load loyalty cards and coupons on a NFC phone is launched in Nice by Orange, SFR, Bouygues Telecom and NRJ Mobile.
Why a “NFC Loyalty Application”?
NFC offers the opportunity to have multiple contactless services on one mobile. Those Services are independent applications of different providers (Banks, Transport companies, Retailers etc.).
In addition to transport and payment services consumers are eager to use NFC phones as a wallet for bulky loyalty cards.
AIRTAG propose “FidBook” a simple NFC application enabling to load and manage loyalty cards on a NFC phone and get advantage of coupons, discounts and premium services at participating retailers. The service is launched in Nice by Orange, SFR, Bouygues Telecom and NRJ Mobile. Participating retailers are La Croissanterie, Game, Rica Lewis and more coming soon.
An attractive user interface
FidBook proposes an attractive and intuitive user interface enabling:
- Load a card on a tag / Smart poster
- Widget display of Cards
- Add / remove a Loyalty Card
- Display status of the loyalty Account (Number, Status, Coupons etc.)
- Choose the display order of the Cards
- Instant membership functionality to easily enrol in participating loyalty programs
- Unique profile management for faster new program enrolment
A flexible application
FidBook can be embedded in the mobile or a “Launcher” is embedded in the phone with the ability to trigger an OTA download of the application. The Widget architecture that is implemented enables to easily add/remove a card or enrol in a new program.
A universal, portable and interoperable application
FidBook is compatible with both SIM centric and Mobile Centric NFC architecture and is portable on all the NFC phones on the market for any mobile carrier and will be available on other OS environment (Android etc.)
A powerful administration tool
AIRTAG provides full Platform Management enabling to manage the versioning of application and the addition of new services. AIRTAG also provides a Back office for service reporting and statistics
AIRTAG NFC Suite:
AIRTAG “NFC Portal Application” is part of AIRTAG NFC Suite, a suite of advanced NFC software and platform targeted to mobile network operators and NFC service providers. AIRTAG NFC Suite encompasses the following software:
- FidBook – FidBook is an NFC Wallet for loyalty cards and Coupons
- AIRTAG NFC Portal application – dynamic Application (Midlet) enabling Service Widget Managemen
- AIRTAG NFC Transport Application – standard application for NFC mass transit application management
- AIRTAG NFC Service Management Platform
A powerful and flexible NFC Service Management Platform compliant with Association Française du Sans Contact Mobile (AFSCM) Specifications and Global Platform Specifications
NFC Times (www.nfctimes.com), details the NFC launch in Nice France:
Organizers of France’s “precommercial” launch of Near Field Communication services in Nice have made it official, kicking off what they say is the first project of its kind in Europe and a “rehearsal” for a national rollout of NFC next year in France.
The government-backed Nice project, which involves four mobile operators, at least two banks and the city’s transit operator, will enable subscribers to tap their phones to pay fares for buses and trams, make purchases in some stores and tap smart posters for updated transit schedules and tourist information. NFC-based student services at the nearby University of Nice Sophia Antipolis will also be available.
The four mobile operators, Orange-France, SFR, Bouygues Telecom and NRJ Mobile, will put around 4,000 NFC phones on sale to subscribers in Nice initially. The phones will be the NFC version of the popular, though sub-3G, touch-screen phone, the Samsung (S5230) Player One. The phone, nicknamed the Player One “cityzi” for this project, will store secure applications in SIM cards the telcos issue with a standard connection to NFC chips in the phones. Cityzi is the brand and acceptance mark organizers have chosen for NFC in France.
Organizers, which officially launched the project Friday, see it as a prelude to a national rollout, which could begin in the Paris region, where transit authority STIF has committed to rolling out NFC-based transit ticketing in 2011.
But in announcing the Nice launch, French mobile operator group Association Française du Sans Contact Mobile, or AFSCM, has volunteered a projection that only about 500,000 subscribers could be equipped with NFC cityzi phones by the end of 2011.
Besides paying bus and tram fares, subscribers will be able to buy transit tickets over the air, including making purchases of up to 10 euros (US$12.40) directly from their operators, which will put the charges on the subscribers’ phone bills.
Retail payment is also part of the launch, although merchant acceptance is limited for now and only two banks have publicized plans for participation so far. Others are expected to follow later in the year.
One of those two banks is BNP Paribas, which announced Friday it would be issuing 5,000 contactless EMV cards to customers in Nice and will also make its “KIX” mobile-payment application available. The cards and phone payment service will support the Visa payWave contactless application.
For the phone application, customers must enter a “private code” on their handset keypads before completing a purchase. but for purchases below 20 euros, they could choose not to enter the PIN, the bank noted.
BNP is referring to both the contactless cards and NFC phone application as “trial offers,” not precommercial launches, involving 43 of its branches in and around Nice. It will begin to promote the project in June.
Customers with NFC phones will need to activate the payment applications preloaded on their SIM cards in bank branches, according to an announcement Friday by France-based Gemalto, which confirmed it is serving as trusted service manager, or TSM, for Crédit Mutuel-CIC bank. The bank is an owner of NRJ Mobile, which is a mobile virtual network operator.
Unlike with BNP Paribas, customers of Crédit Mutuel-CIC will be able to buy the NFC phones in their bank branches, not only in mobile shops, according to the Gemalto release.
Gemalto also announced Friday it will serve as TSM for operator Orange France. TSMs generally download and manage applications over the air to NFC phones.
UPDATE: France-based Oberthur Technologies is serving as TSM for BNP Paribas, according to sources, as well as for telcos SFR and Bouygues. (EDITOR’S NOTE: The story earlier indicated that Gemalto and Oberthur were both serving as TSM for Crédit Mutuel-CIC. The story should have stated Gemalto is serving as TSM for Crédit Mutuel and Oberthur for BNP Paribas.
Le 21 Mai 2010, le discours de Christian Estrosi ministre chargé de l’industrie concernant l’opération Nice Ville sans contact mobile souligne les usages fait du sans contact dans la vie quotidienne des Niçois. Il présente également son projet de labellisation « villes services mobile sans contact », qui va bénéficier du soutien de l’Etat. Un projet qui va s’aligner sur celui de Nice pour un plus grand déploiement. Il annonce aussi la participation d’un opérateur mobile dans une commercialisation d’envergure national de mobile sans contact d’ici 2011.