AIRTAG presents a demonstration of « FidBook » on Gemalto’s booth at Card & Identification 2010 event, 7/8/9 December 2010, Paris Nord Villepinte exhibition center, booth 3E002 (

AIRTAG is far up-front of the first commercial deployments of mobiles NFC and offers a revolutionary service: FidBook the first completely dematerialized NFC loyalty card wallet.

FidBook allows the users to dematerialize and to have in the palm of the hand all their loyalty cards and their coupons in a single mobile application.

Rolled out for the project “Nice contactless city”, the application is available on the Cityzi portal of French mobile carriers operators since the beginning of October 2010.
20 % of the first Cityzi mobiles owners downloaded the FidBook application.

FidBook, based on a patented technology (WO2009147308) offers a secured management of the shopper’s “marketing ID” on a secure element (SIM or Mobile centric). This advanced feature allows brands and merchant’s customer’s to voluntarily enroll in one click into their loyalty program (customer’s opt – in).


Founded in 2006 and Based in Malakoff / France, AIRTAG is a company dedicated to Shopper Marketing Technology for brands and retailers based on Contactless and NFC technologies:

  • Online retail solutions: dematerialized loyalty, ordering and couponing
  • Interactive merchandizing solutions: dynamic screens, interactive selves
  • Patented solution for compiled loyalty and payment cards on NFC Smartphones and mobiles