2012: the year that made Mobile Shopping & AIRTAG’s predictions for 2013
We saw some major trends this holiday season; that re-iterated the ever growing importance of Mobile Shopping. We heard a lot about showrooming, omni-channel mobile strategy and mobile commerce success; 24% of Black Friday purchases made by mobile phone, 28.5% of shoppers engaging in some sort of Mobile Shopping on Cyber Monday and Ebay reporting even higher sales the following week. All of which, has raised the question as to whether or not every day has become a Mobile Shopping day? Everything we have seen over this holiday season indicates that we are moving beyond a revolution and that, Mobile Shopping has arrived.
Mobile Shopping is a new opportunity to provide value added services in-store and everywhere else that improve the buying experience and give shoppers a real incentive to shop in your store. So, from what we saw in 2012, The AIRTAG team has put their heads together to come up with a list of predictions of what we expect to see from Mobile Shopping in 2013.
Apple to enter the mobile payment market adding payment to Passbook
With the Wallet experience that Passbook has initiated, Apple could very well add payments in a number of ways. Some possibilities include, the Linking of credit card details through the iTunes account and NFC payment capabilities pending the iPhone 5S is released with NFC.
The explosion of “closed loop” retailer wallets
Following the lead of Starbucks, many retailers to launch wallets that maximize user benefits through the integration of loyalty, couponing, ordering and payments. This will further indicate the ability Mobile Shopping has to create value added services for shoppers.
First “Voice Assisted” Mobile Commerce applications
We of course are believers in innovation and like to be on the cutting edge of what’s next. We expect to see things like speech activated payments or coupon redemption added to Mobile Commerce applications.
Native apps will still be most influential in Mobile Commerce
In comparison to Web Apps or HTML we believe that Native apps will be the successor in 2013, because they deliver a better user experience. (Because they are written in the native language of each Smartphone platform)
Tablet Shopping “T-Commerce” will continue to grow
With this holiday’s sky rocket in Mobile Shopping, one of the key revenue drivers was tablet commerce. People now more than ever are shopping by tablet at home, on the couch from their beds and everywhere in between. We are certain to see Strategy adaptation from retailers to meet this growth further indicating the importance of an omni-channel Mobile Shopping experience.
On the AIRTAG wishlist for 2013!
Ok. Really we all know, it is not a matter of “if” Apple will add NFC capabilities to the iPhone it is a matter of when. Everyone at AIRTAG is really hoping the iPhone 5S will have NFC. Apple has initiated a “Wallet” experience with Passbook and most players have aggressively moved forward with NFC strategies so we are really hoping that Apple will join the market very soon.
A re-cap of AIRTAG highlights in 2012
2012 was the year of Mobile Shopping for AIRTAG. We have been very much able to grow as a company through a new office opening in New York. Some of the AIRTAG 2012 highlights included; the launch of the AIRTAG Kit; aimed at simplifying the NFC eco-system and the development of PayPass applications, new innovations to our Mobile Shopping Solutions such as; GoMcDo’s integration with Passbook and GoMcDo drive; enabling shoppers to order and pay ahead for their favorite McDonald’s products and skip the line (even in the drive-thru) and the launch of new solutions for; Starbucks, Carrefour City, G20 including 3D product visuals with 360 views, Ouest Experess, Bonne Journee, Chido, Bert’s, Al Farooj, Dennys and Nooi.
We have a lot if exciting projects coming up in the New Year and everyone at AIRTAG are looking forward to an exciting year of Mobile Shopping in 2013.
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