AIRTAG and Yum team up to offer KFC customers a Mobile App for Ordering and Payments
At AIRTAG when we’ve got big news, we really like to share it, and today we’ve got some big news! We are very excited to announce a partnership with Kentucky Fried Chicken (KFC) in the UK. KFC has chosen our Airshop solution to launch their first ever mobile and web app for advanced ordering and payments, called KFC Fast Track. This partnership is good news for shoppers who can’t get enough of their Smartphones because now they can order delicious KFC meals on any connected device; anytime and anywhere.
Airshop is an end to end mobile commerce solution enabling retailers to launch self-branded mobile and web apps for advanced ordering & payments. KFC will very soon launch Airshop in 10 locations across the UK which is a lab for international technology testing and roll-out.
KFC well understands changing consumer behavior and the new opportunities mobile commerce is creating for retailers. Paul Borrett, IT Director of KFC UK & Ireland who worked closely with us on the project explained the importance of streamlining the customer ordering experience and hints at the exciting future plans we’ve got lined up for KFC Fast Track. “Our customers lead increasingly busy lives and KFC Fast Track is focused on helping them order, pay for and collect their food faster than ever before, delivering a great experience throughout,” said Paul. “We look forward to working closely with AIRTAG and adding many more innovative features to KFC Fast Track in the coming months.”
Beyond a mobile app, our CEO & Co-founder Jérémie Leroyer spoke to the importance of mobile commerce adoption as essential to a retailer’s success. “To launch a mobile ordering and payment app for Yum! Restaurants International is a real milestone for AIRTAG. KFC Fast Track will renew the ordering experience in a way that meets new consumer demands for efficiency onset by the increasing importance of multi-channel commerce shopping,” said Jérémie. “We are very pleased to work with KFC in carving out a mobile presence that brings real value to end users and we are very excited for the programs roll out.”
KFC Fast Track Customer Journey Snapshot:
- Download the iPhone app in the app store https://itunes.apple.com/gb/app/kfc-fasttrack/id604869919?mt=8
- Select the closest or preferred ordering location from a geolocated list of KFCs with the service
- Compile an order by selecting desired products and pay by credit card
- After the order is paid for, check your device for a QR code and order confirmation number for order pick up at KFC.
Customers can pick up their order at KFC anytime on the day an order is placed. When the customer gets to KFC, they will do a “mobile check-in” and then skip the line and proceed directly to the check-out specifically designated to KFC Fast Track users to pick up the order. No long lines, no big waits, KFC Fast Track users will have an easier more convenient ordering experience than ever before. It’s really just that simple. KFC Fast Track users can also save their ordering history, favorite stores, favorite orders and payment details to make re-ordering even easier. It won’t be long before KFC Fast Track includes “Geofencing” so customers can do the mobile check in, even before getting to KFC.
KFC recognizes that the future of fast food retail is rapidly changing. To stay ahead of the game KFC has chosen our Airshop solution to go mobile; the perfect recipe for success!
What is Airshop?
Airshop is a turnkey solution for retailers, including everything needed to launch an entire mobile and web ordering platform for advanced ordering & payments. Airshop as its title suggests enables retailers to digitize there stores and no longer be confined to the walls of a physical store. With Airshop retailers can meet new demands onset by the increasingly mobilized consumer that expects to purchase from a retailer on any and every channel in real time, from anywhere.
We hope to hear from you soon, so don’t forget to join the #MobileShopping conversation by Tweeting @airtag and by using the #KFCFastTrack
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|Print article||This entry was posted by audrey on 03/04/2013 at 13:04, and is filed under NFC News. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed.|
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