NFC News

Why NFC is worth the wait and the unique features of the AIRTAG Kit

The last few weeks have been busy, busy for AIRTAG. We are excited to have new partners on board, rolling out Mobile Shopping Solutions in the last week for Dennys and Alfarooj. Dennys has opted for AIRTAG’s AIRFID Mobile Loyalty & Couponing solution. Alfarooj has chosen AIRTAG’s AIRSHOP Mobile Ordering & Payment solution, to be deployed in 50+ locations from France to Dubai.

If you missed our big announcement, we have also launched the AIRTAG Kit, now available for purchase via www.airtagkit.com. The AIRTAG Kit is a set of smart tools that speed and simplify the development of PayPass applications using MasterCard’s Mobile Payment User Interface Software Development Kit. For the first time, all the necessary tools for developing PayPass and Wallet apps, are available in one package including a community of support through our Developer Program. More >

The Airshop solution by AIRTAG is now compatible with Apple Passbook

We are happy to announce GoMcDo’s compatibility with Passbook. We have been working with McDonald’s on GoMcDo; an advanced ordering & payment application  since 2009, consistently innovating the service to improve the user experience. Passbook integration takes the service one step further in streamlining the user experience.

If you haven’t heard of GoMcDo yet, it is a new way to order and pay ahead for your favorite McDonald’s products. An order can be placed and paid for in advance via the Mobile or Web application. Orders are then picked-up at McDonald’s by scanning the 2DBar Code which is sent when the order is placed, or NFC Smartphone on the un-attended “Easy Check In” Kiosk. Users of the service get to “skip the line” when picking up an order. No long lines, no long waits and more time to enjoy your time at McDonald’s.

With Passbook integration when customers are on their way to McDonald’s to pick-up an order placed with the GoMcDo service, the Pass will appear on the iPhone homescreen, so the check-in can be made even faster upon arrival at McDonald’s.

Jeremie Leroyer CEO & co-founder of AIRTAG comments that,  “Mobile shopping is a long-term fix, for current ongoing problems within the retail experience.”

We all know what it feels like to have a poor shopping experience, to not feel like a valued customer, to wait in long lines and receive exactly the opposite of customer service. With Mobile Shopping Solutions it doesn’t have to be that way.  GoMcDo is an example of how the AIRSHOP solution can be used to put customer service and convenience back in the hands of customers; in a new and interactive way. GoMcDo already seeing growing popularity from users is active in more than 50+ locations, with more than 1.8 million downloads to date.

We see Mobile Shopping as the way of the future and AIRTAG speculates that the “POS will disappear over the next 10 or 15 years. And mobile payments will take its place.” (Leroyer on Forbes) Between now and then, it is about offering new and innovative services like GoMcDo, that improve the user experience enough so that Mobile becomes the preferred method for shopping.

Learn more about GoMcDo

Learn more about AIRSHOP’s compatibility with Passbook

The Mobile Shopper: Smartphone Purchasing from retail sites sees new success

It has been a busy month at AIRTAG HQ; a new office having been opened in New York, MasterCard’s® release of the UI SDK and exciting new business partnerships as well as innovations to be announced in the coming months. A recently article published on clickZ; highlighting the growing number as well as demographics of Smartphone Retail shoppers featured AIRTAG CEO & Cofounder, Jérémie Leroyer’s thoughts on the future of Mobile Shopping.

“Our vision is that the shopping experience is about to change and the mobile will become the main medium to change the shopping experience.”

According to comScore research, the month of July saw significant growth in the number of Mobile Shoppers with 4 out of every 5 Smartphone users accessing retail content. Dominating that number were females accounting for 56.1% of mobile retail shoppers, adults between the ages of 25-44 and households with salaries higher than 100k.

Undoubtedly the growth in the number of people shopping by Mobile creates a profoundly new opportunity to share information about promotions, products and any brand related content as well as the opportunity to create new user focused experiences.

“Our challenge is to invent new forms of retail, and new ways of delivering services and products to the customer in store,” added Jérémie. “If we don’t provide new services around mobile shopping, then the customer will not be interested.”

The AIRTAG focus remains on creating experiences that give the end user an incentive to shop by mobile phone, as many begin to see what a huge opportunity that is creating.

Read the full article including comments from AIRTAG’s CEO, Jérémie Leroyer.

Google 2.0 to incorpoate a Virtual MasterCard on the Secure Element

Well, the first version of the Google Wallet in retrospect was a trial and error type endeavor. But, with the release of the new Google Wallet 2.0 strategy it seems as though the company has further aligned themselves with what we consider will be necessary to make mobile payments work; open infrastructure. The Google Wallet 2.0 will also includes advanced security features an aspect that addresses some of the much raised concern surrounding protection and security.

With the new Google 2.0 Wallet users can up load major credit cards which will be store in “the cloud”; Visa, MasterCard, Amex and Discover for making purchases. For in-store purchases a Virtual MasterCard will be stored on the Secure Element to process the transaction. Google calls this aspect the, “Google Wallet I.D.” The Virtual MasterCard will permit non MasterCard holders to pay on any PayPass ™ terminal.

This is an exciting as well as a very strategic partnership for MasterCard but will also benefit many Google Wallet users. MasterCard® PayPass™ terminals are expediently being deployed meaning that even those who are not paying with the PayPass™ App, can use other cards on the terminals. For example to illustrate the opportunity the partnership creates; there are already 200,000 MasterCard® PayPass™ terminals in the US whereas Google Wallet has only signed up around 25 retailers. (Dan Balaban, NFC Times)

“At the heart of the new version of Google’s cloud based Wallet is a virtual MasterCard in the phone which is linked to their credit or debit cards that are stored in the cloud.” (Mung Ki Woo, group executive, mobile, at MasterCard Worldwide, wrote on the MasterCard cashless conversations blog)

To address security concerns Google Wallet 2.0 will feature remote disabling and resetting of the mobile wallet if the device is lost or stolen. The Google Wallet App also features a Passcode for the Wallet which cannot be unlocked.

The improvements to the Google Wallet along with the MasterCard partnership further indicates that open infrastructure and scalable solutions are at the heart of winning the critical mass for mobile payments.

Read more from the MasterCard Cashless Conversations Blog

Read more from NFC Times on the Google Wallet 2.0 strategy