Everyone at AIRTAG has been very excited about the launch of the AIRTAG Kit. Today, we are reminding everyone of this unique set of tools, with the official launch of the AIRTAG Kit in France. The AIRTAG Kit is a fastand easy way to develop a MasterCard PayPass Wallet Application using MasterCard’s recently released Mobile User Interface Software Development Kit (MMPP UI SDK) now available free for download via the MasterCard Developer Zone. The AIRTAG Kit contains the necessary hardware, tools and support to successfully complete your PayPass Wallet App development. It’s cost effective, easy to use and simplifies the MasterCard certification process.
What’s in the Kit? The Kit includes, the latest generation NFC Samsung Galaxy S3 with 3 pre-installed white label apps including a wallet, a USB Contactless Card Reader, 5 UICC samples, 2 demo tags, and a 1 year membership to the Developer Program. The Developer Program provides the ability to ask our own AIRTAG developers additional questions, support for issues you may have with the UI SDK or the AIRTAG Kit, additional resources; user guides for the MMPP UI SDK and the AIRTAG Kit, tutorials, manuals, payment scheme support and support for additional Smartphone platforms as they become available. These resources provided in the Developer Program are used by our own AIRTAG developers to build mobile payment & wallet apps. Where else would you be able to get ongoing support from a group of NFC Mobile Payment experts at such a low cost? More >
The yearly held MAPIC awards seek to pay tribute to “excellence, innovation and creativity” in retail. The 2012 MAPIC awards winners were announced on November 15 at the Martinez Hotel in Cannes and we are very happy to announce that our partner McDonald’s has succeeded to win for “Best Multi-Channel Strategy,” category with the GoMcDo solution. AIRTAG has been working together with McDonald’s on the GoMcDo project since 2010. The GoMcDo service now live in 55 restaurants, enables shoppers to order and pay in advance for their favorite products. The solution includes; a mobile application, online web service and the NFC compatible “easy check in.” When customers get to the restaurant, they just scan their Smartphone or type in their order number on the “Easy Check-In” Kiosk to instantly re-call the order. GoMcDo users then they get to #skiptheline to pick up the order. GoMcDo was the first brand app in France and is revolutionizing the ordering experience in fast food retail. The continued innovation of GoMcDo advanced features including geolocation, an in-app player to watch feature film trailers and most recently Passbook integration, continue to McDonald’s leading the way for innovation.
Way to go GoMcDo!
Learn more about GoMcDo advanced features
Learn more about the MAPIC awards
A recent statement that caught the AIRTAG teams attention was MasterCard’s announcement last week of a new partnership with ING to offer online payments as part of the PayPass based platform in the Netherlands. PayPass more than a service but a platform, includes an online payment system, branded services and an API giving developers a tool to integrate PayPass into many different systems. MasterCard’s and ING’s PayPass online payments will offer shoppers enhanced security, the ability to apply coupons and vouchers to their purchases and receive digital receipts. According to a new study by AOL and BBDO 40% of purchases from Smartphone devices occur from home, the couch or anywhere else. Now MasterCard will offer those shoppers an even easier way to pay from anywhere. With PayPass online payments, there are two possible Customer Journeys;
Customer Journey #1: Merchandise selected, Payment method selected, Shipping details are entered and Pin is entered (The phone will supply EMV compliant cryptogram to communicate directly with the retailers payment terminal)
Customer Journey # 2: Shopping is started on a tablet, Products selected, Billing information entered, QR Code is sent. The user would then tap their Smartphone on the tablet to make the payment, connecting the PayPass app directly with the merchants shopping cart
This new pilot is part of MasterCard’s initiative to offer “converged payments experiences, in-store, online or a mobile device.” (MasterCard Press Release) With the approach of the holidays consumers now more than ever are mobile shopping and showrooming for convenience and to maximize savings. It’s great to see MasterCard proactively responding to consumer behavior changes by offering easier ways to pay when Mobile Shopping both in-store or anywhere else.
Read the full MasterCard Press Release here
The last few weeks have been busy, busy for AIRTAG. We are excited to have new partners on board, rolling out Mobile Shopping Solutions in the last week for Dennys and Alfarooj. Dennys has opted for AIRTAG’s AIRFID Mobile Loyalty & Couponing solution. Alfarooj has chosen AIRTAG’s AIRSHOP Mobile Ordering & Payment solution, to be deployed in 50+ locations from France to Dubai.
If you missed our big announcement, we have also launched the AIRTAG Kit, now available for purchase via www.airtagkit.com. The AIRTAG Kit is a set of smart tools that speed and simplify the development of PayPass applications using MasterCard’s Mobile Payment User Interface Software Development Kit. For the first time, all the necessary tools for developing PayPass and Wallet apps, are available in one package including a community of support through our Developer Program. More >
AIRTAG is very excited to have announced yesterday, the launch of the AIRTAG Kit; a set of smart tools designed to make the deployment of NFC Mobile Payment applications easier and more accessible than ever. We have been working together with MasterCard for more than a year with a goal of providing something truly relevant and useful in today’s Mobile Payment marketplace. The AIRTAG Kit, is meant to be used alongside MasterCard’s recently released Mobile User Interface Software Development Kit (MMPP UI SDK), and together they are the best way to develop your Mobile PayPass™ app.
What exactly is in the AIRTAG Kit?
The Kit includes, the latest generation NFC Samsung Galaxy S3 with 3 pre-installed white label apps including a wallet, a USB Contactless Card Reader, 5 UICC samples, 2 demo tags, and a 1 year membership to the Developer Program.
Tell me more about the Developer Program?
First, let’s take a minute to introduce the AIRTAG team. The technical geniuses behind the operations at AIRTAG HQ includes 50+ experts in NFC, mobile app development, mobile marketing and mobile engineering. They develop Mobile applications, online platforms and NFC in-store readers and devices for brands like McDonald’s, MasterCard, Carrefour, Reebok, Dior, Casino, G20, Orange, NRJ Mobile and many others. A team with more than 6 years of experience. They are as expert in the field as it gets.
Through the Developer Program included in the AIRTAG Kit, you will have the ability to ask our own AIRTAG developers your additional questions in the AIRTAG Kit forum and get support for issues you may have with the UI SDK or the AIRTAG Kit. The Developer Program also provides additional resources; user guides for the MMPP UI SDK and the AIRTAG Kit, tutorials, manuals, payment scheme support and support for additional Smartphone platforms as they become available. These resources provided in the Developer Program are used by our own AIRTAG developers to build mobile payment apps. Where else would you be able to get ongoing support from a group of NFC Mobile Payment experts at such a low cost?
AIRTAG’s CEO and Co-founder Jérémie Leroyer had a few words to share with Venture Beat’s journalist John Koetsier, on the AIRTAG Kit and our ongoing partnership with MasterCard. “The Airtag kit is the second part of our partnership with MasterCard, and contains all of the hardware and software needed to build and test PayPass apps, including resources for the developer community.”
The AIRTAG team would be very happy to answer any additional questions that you may have, so please get in touch, by visiting www.airtagkit.com or by following us on Twitter: @airtag
Learn more about MasterCard’s Mobile UI SDK
The Mobile is undoubtedly becoming the preferred method for purchasing. In fact, almost half of the US population shopped by Mobile Phone in June. And according to Juniper research that number is set to only increase by about 50% in the next two years. An expected 580 million people will be shopping by Mobile phone by 2014 with mobile transactions are expected to total more than 730 billion by 2017; a 25% yearly increase from now until then.
These type of facts are proof that we are seeing a revolution in the way that people find, order and pay for products & services. As we witness the shift to the era of the Mobile Shopper, more companies are securing their mobile first strategy. Zipcar CEO Scott Griffith inspires us with his comment at this year’s Mobilecon about the changes in consumer behavior the company has seen in the last eighteen months from, internet to mainly mobile use.
“Consumers want mobile applications, they want social media as part of their experience,” something the company has been tapping into for the last year.
Griffith is focused on the capability the mobile has, which a computer simply does not, “the ability to reach customers whenever and wherever.” That possibility alone has led the company to plan on intensely moving towards a fully Mobile Zipcar experience. Zipcar future innovations will move beyond just the ability to reserve, and use the mobile to unlock and start a Zipcar, to a completely enhanced in-car driving experience. The Mobile device will become an ‘in car assistant’ to help navigate, plan an itinerary, build an iTunes playlist and provide information about the car.
Griffith’s insights feed into the AIRTAG vision of “Mobile possibilities,” a possibility which is backed by concrete facts of the steady inclination of Mobile Shoppers. The last months at AIRTAG have seen our innovations direct much of a focus on the idea of the “anytime and anywhere,” user experience. Our Mobile solutions, for partners like McDonald’s and Carrefour have been about disrupting the traditional shopping experience so users are able to do everyday things, at their own discretion, from when and where they want.
Obviously penetration in the retail environment is a longer process then let’s say for a platform like Zipcar; which has only ever entailed online use. But, it is clear that more people are Shopping by Mobile because it proves to be quite simply; easier and better. Between now and 2014, we at AIRTAG look forward to continually bringing new innovations to our solutions and exploring all of the possible in Mobile Shopping.
Learn more about AIRTAG’s Mobile Shopping Solutions
We are happy to announce GoMcDo’s compatibility with Passbook. We have been working with McDonald’s on GoMcDo; an advanced ordering & payment application since 2009, consistently innovating the service to improve the user experience. Passbook integration takes the service one step further in streamlining the user experience.
If you haven’t heard of GoMcDo yet, it is a new way to order and pay ahead for your favorite McDonald’s products. An order can be placed and paid for in advance via the Mobile or Web application. Orders are then picked-up at McDonald’s by scanning the 2DBar Code which is sent when the order is placed, or NFC Smartphone on the un-attended “Easy Check In” Kiosk. Users of the service get to “skip the line” when picking up an order. No long lines, no long waits and more time to enjoy your time at McDonald’s.
With Passbook integration when customers are on their way to McDonald’s to pick-up an order placed with the GoMcDo service, the Pass will appear on the iPhone homescreen, so the check-in can be made even faster upon arrival at McDonald’s.
Jeremie Leroyer CEO & co-founder of AIRTAG comments that, “Mobile shopping is a long-term fix, for current ongoing problems within the retail experience.”
We all know what it feels like to have a poor shopping experience, to not feel like a valued customer, to wait in long lines and receive exactly the opposite of customer service. With Mobile Shopping Solutions it doesn’t have to be that way. GoMcDo is an example of how the AIRSHOP solution can be used to put customer service and convenience back in the hands of customers; in a new and interactive way. GoMcDo already seeing growing popularity from users is active in more than 50+ locations, with more than 1.8 million downloads to date.
We see Mobile Shopping as the way of the future and AIRTAG speculates that the “POS will disappear over the next 10 or 15 years. And mobile payments will take its place.” (Leroyer on Forbes) Between now and then, it is about offering new and innovative services like GoMcDo, that improve the user experience enough so that Mobile becomes the preferred method for shopping.
Learn more about GoMcDo
Learn more about AIRSHOP’s compatibility with Passbook
It has been a busy month at AIRTAG HQ; a new office having been opened in New York, MasterCard’s® release of the UI SDK and exciting new business partnerships as well as innovations to be announced in the coming months. A recently article published on clickZ; highlighting the growing number as well as demographics of Smartphone Retail shoppers featured AIRTAG CEO & Cofounder, Jérémie Leroyer’s thoughts on the future of Mobile Shopping.
“Our vision is that the shopping experience is about to change and the mobile will become the main medium to change the shopping experience.”
According to comScore research, the month of July saw significant growth in the number of Mobile Shoppers with 4 out of every 5 Smartphone users accessing retail content. Dominating that number were females accounting for 56.1% of mobile retail shoppers, adults between the ages of 25-44 and households with salaries higher than 100k.
Undoubtedly the growth in the number of people shopping by Mobile creates a profoundly new opportunity to share information about promotions, products and any brand related content as well as the opportunity to create new user focused experiences.
“Our challenge is to invent new forms of retail, and new ways of delivering services and products to the customer in store,” added Jérémie. “If we don’t provide new services around mobile shopping, then the customer will not be interested.”
The AIRTAG focus remains on creating experiences that give the end user an incentive to shop by mobile phone, as many begin to see what a huge opportunity that is creating.
Read the full article including comments from AIRTAG’s CEO, Jérémie Leroyer.
Well, the first version of the Google Wallet in retrospect was a trial and error type endeavor. But, with the release of the new Google Wallet 2.0 strategy it seems as though the company has further aligned themselves with what we consider will be necessary to make mobile payments work; open infrastructure. The Google Wallet 2.0 will also includes advanced security features an aspect that addresses some of the much raised concern surrounding protection and security.
With the new Google 2.0 Wallet users can up load major credit cards which will be store in “the cloud”; Visa, MasterCard, Amex and Discover for making purchases. For in-store purchases a Virtual MasterCard will be stored on the Secure Element to process the transaction. Google calls this aspect the, “Google Wallet I.D.” The Virtual MasterCard will permit non MasterCard holders to pay on any PayPass ™ terminal.
This is an exciting as well as a very strategic partnership for MasterCard but will also benefit many Google Wallet users. MasterCard® PayPass™ terminals are expediently being deployed meaning that even those who are not paying with the PayPass™ App, can use other cards on the terminals. For example to illustrate the opportunity the partnership creates; there are already 200,000 MasterCard® PayPass™ terminals in the US whereas Google Wallet has only signed up around 25 retailers. (Dan Balaban, NFC Times)
“At the heart of the new version of Google’s cloud based Wallet is a virtual MasterCard in the phone which is linked to their credit or debit cards that are stored in the cloud.” (Mung Ki Woo, group executive, mobile, at MasterCard Worldwide, wrote on the MasterCard cashless conversations blog)
To address security concerns Google Wallet 2.0 will feature remote disabling and resetting of the mobile wallet if the device is lost or stolen. The Google Wallet App also features a Passcode for the Wallet which cannot be unlocked.
The improvements to the Google Wallet along with the MasterCard partnership further indicates that open infrastructure and scalable solutions are at the heart of winning the critical mass for mobile payments.
Read more from the MasterCard Cashless Conversations Blog
Read more from NFC Times on the Google Wallet 2.0 strategy
“Consumers will happily make NFC mobile payments if the opportunity arises.” (NFC Payments Report, 2012)
The NFC Payments Report 2012, gives some interesting perspective insight leading up to the predictions for mobile payments in 2012. After interviews and surveys with more than 3,000 consumers and 500+ industry experts and executives, conclusively 2012 should be the “tipping point” for NFC mobile payments. However, the anticipated growth can only become a reality with a fair amount of pull-together from all players in the equation because a few essential pieces are still missing.
According to the report; 2/3 of consumers interviewed from both the US and UK, would not hesitate to make an NFC payment, if the service was readily available. Getting additional consumers on board; according to the experts, is constitutive of all parties (including retailers) relaying information strongly emphasizing the wider benefits of mobile payments.
At this point the industry experts are already convinced. Executives believe that mobile payments will be a strong source of revenue and that mobile payments will be able to deliver more effective up and cross selling.
According to the report, the seemingly most difficult aspect of mobile payment adoption is the convincing of retailers. Building customer enthusiasm is more a standard marketing procedure whereas retailers want to see tangible benefits and results e.g. investment return.
Although retailer “partnerships are still not cemented,” they are absolutely necessary for wider success. This may well be dependent on four factors;
- Cost of the required POS technology
- Visible Investment return
- The cost of participating in the “wallet”
- Intermediary charges
In proximity shops where paying as quickly as possible with an NFC device would be most visibly convenient; newspaper stands, fast-food restaurants, grocery stores and coffee shops; independent retailers will likely be more hesitant to adopt a service that may lower profit margins. A detail that still needs to be given considerable thought is the intermediary fees in those situations.
Although early 2012, has already seen a lot of traction from leading retail brands in their uptake of mobile payment strategy as well as the implementation of NFC capable cash software; further adoption by large scale retailers and retail chains experts argue, is still an important factor that will continue to push the whole industry forward.
Read more about the NFC Payment Report 2012