Posts tagged Airshop
With fifty million mobile devices in the hands of shoppers this holiday season, it’s clear that mobile is beginning to significantly impact retail. With more
consumers browsing, researching and purchasing by mobile phone this year than any other, smart retailers are starting to engage customers in new ways – on the channel where they spend the most time.
Today we have got some news on the mobile shopping frontier, with the announcement of a new collaboration with PayPal for the KFC Fast Track mobile wallet. Launched this year using AIRSHOP – our white label mobile wallet solution; Fast Track enables KFC customers to order and pay in advance by mobile phone, without needing to be in a physical store.
The new PayPal features announced today will enable KFC customers to complete transactions even faster and easier, and we are really excited about that! With the PayPal features, KFCcustomers can create a Fast Track account and pay using their existing PayPal account details by simply entering their username and password, without having to provide their financial details to a third party.
“With the majority of mobile and online commerce traffic being lost during login and check-out processes, we are very excited to work with PayPal to provide KFC customers with faster alternatives that streamline the customer experience,” said Jérémie Leroyer CEO & Co-Founder of AIRTAG. “We are already seeing the majority of Fast Track orders being placed by mobile phone, and these new features will make it even more convenient for those on the go costumers to
create an account, order and pay in the quickest way possible.”
The Fast Track mobile wallet along with the new streamlined payment features: bring us even one step closer to a wallet-less high street, where we can all go cashless.
“This collaboration is another step on the journey towards a wallet-less high street, where customers will be able to leave their wallet or purse at home and pay using their smartphone or tablet. Our research shows that a third of people would choose their smartphone over their wallet when leaving home – while 80% wish they could leave their wallet at home,” said Rob Harper, Head of Retail Services at PayPal UK, “We predict that by 2016 you won’t need your wallet to pay on the UK high street – your smartphone will be enough.”
KFC Fast Track is now available at select locations in the UK including: Southampton, Basingstoke, Woking and Slough. We have already received great feedback, and we’re sure if you try the KFC Fast Track mobile ordering and payment wallet you will save yourself lots of time and waiting in line too. Download the Fast Track app now on iTunes, or access the KFC Fast Track mobile website
Read the KFC Fast Track Mobile Wallet Case Study
Read the full KFC, PayPal, AIRTAG Press Release
Learn more about AIRTAG’s mobile shopping solutions
While many of the current retail commerce conversations have been focused on the mobile shopping strategies that tier 1 retailers are implementing, little has been said about how the mobile revolution is affecting the rest of retail. In the current state of retail with increasing online competition and new values over finding the best prices, every sized retailer should be thinking about how to get on board with mobile shopping. Here are some best practices that retailers of any size can follow to break into mobile shopping.
Mobile accessible: We first recommend that every sized retail chain has a website that is accessible by mobile phone. This is important because, 70pc of consumers call a business directly from search results and an additional 57% won’t recommend a business that has a poorly designed mobile site. Have your phone number, location, operating hours, and product catalogue easily available by mobile phone, to ensure you are not driving traffic to competitors.
Leverage what you have got: If you are already using an ecommerce site like Magento, Prestashop or Drupal, we suggest opting for mobile and web apps that can connect directly with these platforms. Learn more about AIRTAG’s ecommerce integration features.
Customize rather than build: For small to medium sized retail chains, that want their own mobile app or wallet, we recommend using customizable white label solutions rather than building a mobile wallet application from scratch. Building is incredibly time consuming, costly and requires very detailed technical management. You are better off customizing a solution which will save time, money and in the end headaches. Learn more about the benefits of white label wallet solutions.
Most importantly, many retailers have seen mobile as a real opportunity to increase sales, raise the frequency of in-store visits, and build strong customer relationships to foster brand awareness and visibility. We encourage all retailers to think of mobile in a similar way – as a crucial and growing, business opportunity.
Article by AIRTAG, originally appeared on Business2Community
Read our mobile shopping Case Study’s to learn more
A couple of years back, almost everyone thought of a wallet as a human accessory used for storing the daily essentials. Fast forward to now and the wallet has mobilized and is quickly becoming the newest Smartphone trend. A quickly evolving technology trend, with many different players, doesn’t always make for user friendly understanding. So, here’s our GO, at doing some user friendly mobile wallet simplification.
Mobile Wallets, putting it simply, are apps that have payment functionalities. Most wallets right now incorporate online payments which could mean; credit card, 1 click, Digital Wallets (like PayPal), prepaid, gifting etc. The idea behind a mobile wallet is simple, but the lines are continually being blurred between apps and wallets. While payments remain the core differentiator between a wallet and an app, from our perspective, wallets need to include features beyond payments to add benefits to the customer journey and to help drive consumer adoption.
An example: Retailer Mobile Wallet: Retailers, like KFC, Starbucks and McDonald’s, have been quick to define a mobile wallet strategy, and as a result are becoming big influencers in the eco-system. Retailer wallets, in addition to other features, enable shoppers to make purchases via mobile phone by means of credit card, 1 click, digital wallets like PayPal, prepaid or gift cards. Retailer wallets have a huge advantage, because the value proposition is very clear. If a retailer wallet can improve the customer journey, and bring together all of a retailers value added services such as fast ordering, loyalty, couponing, in a more organized way, then consumers will be quick in their adoption.
Digital wallets are mobile wallets that enable users to make 1 click payments via mobile phone; because the user’s card information has already been stored securely in the cloud. This is a more convenient payment means via mobile phone, because the user only needs to enter their credit card information once, rather than needing to type card details every time. It could be possible that a mobile wallet actually incorporates a Digital Wallet, such as PayPal, MasterPass or V.me as a payment means.
An example: MasterPass Digital Wallet: MasterCard’s MasterPass aggregates cards into the cloud, so that consumers no longer need to enter their credit card credentials and billing information every time they want to make a purchase online. In order for this to be a viable payment method, retailers and online merchants need to add the Master Pass API to their site or mobile wallet, meaning they need to add the “Buy with Master Pass” button, so that shoppers can have the option to pay with MasterPass; like choosing to pay with any other payment option: MasterCard, Visa or PayPal etc.
When it comes to wallets, each of the key players in the eco-system; retailers, financial institutions, MNO’s, technology providers, cell phone manufacturers and payment providers, are going to have a very different strategy and offering. For example a retailers mobile wallet which begins with a customer journey is going to have a different infrastructure from a financial institutions whose business core is payments. The key for each however, will be to find a way to bring something uniquely valuable to end users to incentivize the shift from physical to digital; and bringing that value is exactly where AIRTAG fits in.
Learn more about the KFC Mobile Wallet
Learn more about the MasterPass Digital Wallet
Don’t forget to join the Mobile Shopping conversation on Twitter.
This years, Mobile World Congress in Barcelona, Spain February 25-28, will focus on, “The New Mobile Horizon,” showcasing the imminent ways mobile is continuing to enhance all of our lives. By the end of this year alone there will be more than 15 billion connected devices, out-numbering the world’s population. The mobile phone is re-shaping the world as we know it, and becoming ubiquitous to the way that we connect, interact and live. AIRTAG will attend this year’s MWC to connect with other industry leaders and other players in the mobile commerce eco-system to share our experience in Mobile Shopping innovations that are helping to re-invent the consumer experience of going shopping, making purchases and paying. Our demos this year are focused on continuing to streamline the user experience with the introduction of NFC technology into existing customer journeys. AIRTAG’s MWC demos for this year, will include:
GoMcDo: now live in 60+ McDonald’s France locations. GoMcDo enables users to order and pay ahead for McDonald’s products, check-in on the unattended “Easy Check In” Kiosk to pick up an order, and then skip the line. We will be demo’ing this solution with NFC check-in capabilities to show a further simplified user experience.
McDonald’s iPad ordering: A solution that helps McCafé (The coffee chain branch of McDonald’s) baristas take customer orders by iPad directly at the table.
AIRPASS: AIRTAG’s comprehensive customized white label mobile wallet solution, enabling retailers, financial institutions and MNO’s to deliver self branded mobile wallets with NFC payment capabilities. AIRPASS will be demo’d at MWC with the inclusion of mobile commerce features: McDonald’s fast ordering and Loyalty program integration.
AIRSHOP Loyalty: An innovative Loyalty solution for processing Mobile & NFC Loyalty cards directly at the POS giving shoppers ‘real-time’ access to rewards balance updates. Shoppers have the ability to choose when and where to burn their rewards in ‘real-time’.
We hope to see you at the MWC 2013! If you are interested in meeting us on the road, contact us here to make arrangements prior to the show.
Lear more about the Mobile World Congress.
The yearly held MAPIC awards seek to pay tribute to “excellence, innovation and creativity” in retail. The 2012 MAPIC awards winners were announced on November 15 at the Martinez Hotel in Cannes and we are very happy to announce that our partner McDonald’s has succeeded to win for “Best Multi-Channel Strategy,” category with the GoMcDo solution. AIRTAG has been working together with McDonald’s on the GoMcDo project since 2010. The GoMcDo service now live in 55 restaurants, enables shoppers to order and pay in advance for their favorite products. The solution includes; a mobile application, online web service and the NFC compatible “easy check in.” When customers get to the restaurant, they just scan their Smartphone or type in their order number on the “Easy Check-In” Kiosk to instantly re-call the order. GoMcDo users then they get to #skiptheline to pick up the order. GoMcDo was the first brand app in France and is revolutionizing the ordering experience in fast food retail. The continued innovation of GoMcDo advanced features including geolocation, an in-app player to watch feature film trailers and most recently Passbook integration, continue to McDonald’s leading the way for innovation.
Way to go GoMcDo!
Learn more about GoMcDo advanced features
Learn more about the MAPIC awards
Mobile applications and online platforms need to be optimized to tie together the in-store and user experience.
A recent article in Forbes, discussing the current retailer obsession with the “Digital Strategy” as the ticket to customer loyalty highlights that really the obsession with online & mobile; marketing, shopping and loyalty programs are an attempt to master customer relationships.
It is not doubt that retailer’s need to be “firing on all cylinders,” (specialty retail, mobile, social media, marketing, e-commerce) but really what ties everything together is the “in-store” shopping experience, which now more than ever, customers expect to be perfectly flawless.
The in-store shopping experience:
- Only an in-store experience can provide, the seeing, touching and feeling of a product, something that cannot be replaced by e-commerce
- Because of the economic crisis, people are shopping less, so a seamless shopping experience; that is fun, pleasurable and acts as an escape from reality is expected
- There should be a pull together of the real-word and online experience- with Mobile bridging a consistent brand experience across all channels
The Mobile and Online Shopping Experience should not be the ultimate solution, moreover, “Smart companies will find ways to use the mobile app as a “teaser” experience that drives the interested to the store, whether for a deeper experience or to buy. ”
Read the full article on some of the factors that enable brands to leverage in-store potential
Find out more about using mobile and online platforms to enhance your retail space and in-store user experience
This service is up and running at the St. Lazarre Carrefour City location in Paris, the first of several stores to be equipped with the ‘Mon Panier’ retail NFC solution, in the next few weeks.
‘Mon Panier’ offers ample convenience’s for Carrefour City’s customers, who can now place an order and pay for purchases from the convenience of a Smartphone.
All you need to do is:
- Place the order from your Smartphone
- Within two hours the Carrefour City staff will have prepared the order
- Upon store arrival, just go to the ‘Mon Panier’ kiosk to identify yourself by either tapping your NFC mobile device to the kiosk screen with a built in NFC reader, or by placing the phone beneath the QR code reader on the bottom right of the kiosk
In addition, the ‘Mon Panier’ service, has no minimum purchase amount and no delivery or pick-up fees! It is a 100% free service!
Read more about the Carrefour City ‘Mon Panier’ shopping service.