Posts tagged Mobile Marketing
While many of the current retail commerce conversations have been focused on the mobile shopping strategies that tier 1 retailers are implementing, little has been said about how the mobile revolution is affecting the rest of retail. In the current state of retail with increasing online competition and new values over finding the best prices, every sized retailer should be thinking about how to get on board with mobile shopping. Here are some best practices that retailers of any size can follow to break into mobile shopping.
Mobile accessible: We first recommend that every sized retail chain has a website that is accessible by mobile phone. This is important because, 70pc of consumers call a business directly from search results and an additional 57% won’t recommend a business that has a poorly designed mobile site. Have your phone number, location, operating hours, and product catalogue easily available by mobile phone, to ensure you are not driving traffic to competitors.
Leverage what you have got: If you are already using an ecommerce site like Magento, Prestashop or Drupal, we suggest opting for mobile and web apps that can connect directly with these platforms. Learn more about AIRTAG’s ecommerce integration features.
Customize rather than build: For small to medium sized retail chains, that want their own mobile app or wallet, we recommend using customizable white label solutions rather than building a mobile wallet application from scratch. Building is incredibly time consuming, costly and requires very detailed technical management. You are better off customizing a solution which will save time, money and in the end headaches. Learn more about the benefits of white label wallet solutions.
Most importantly, many retailers have seen mobile as a real opportunity to increase sales, raise the frequency of in-store visits, and build strong customer relationships to foster brand awareness and visibility. We encourage all retailers to think of mobile in a similar way – as a crucial and growing, business opportunity.
Article by AIRTAG, originally appeared on Business2Community
Read our mobile shopping Case Study’s to learn more
Expected rise in Mobile Shopping; User Friendliness and Consumer Insight should be at the top of the list
“John Donahoe, president/CEO of eBay said that eBay and PayPal’s expected $10 billion in volume transactions this year will be more than double what the companies saw last year. The results are proof that that there is a staggering surge in mobile shopping and payments, which did not exist years ago.” Although the eBay PayPal predictions were re-worked a number of times in the last quarter, the high number expectations further emphasize the drastic shift to Mobile Shopping to be seen in the coming year.
If the number of mobile shoppers is set to double as eBay predicts evidently this should lead to more people shopping exclusively with their mobile phone, naturally NFC payment should follow closely behind? We’d like to think so.
The company’s insightful strategy has already incorporated thought into the often dreaded part of paying by mobile phone; the tedious entering of credit card details. PayPal announcing two days ago they have acquired the start-up Card.io. Card.io specializes in credit card picture scanning; at just 15 cents a scan PayPal users will have the option of taking a picture of their card and license as supplement for entering credit card detail.
The consciousness of consumer opinion and user experience re-enforces the importance that Mobile Shopping and Payment remain effortless for users; with distinct & visible benefits, to lead to change in purchasing behavior.
On another note, as the shift to Mobile Shopping picks up traction it is important to look at leveraging the possibilities, instead of exploiting them. Recently published on Marketing Week by Michael Barnett an article highlighted exactly what Mobile Shopping should not be; license to spam customers with unwanted information. Barnett used the example of an unappreciated marketing campaign received from an Airline provider; pushing notifications asking participation in a government lobbying campaign.
Mobile Shopping may “provide valuable marketing data, but that value is unlikely to be realized if the business can’t use the program to engage emotionally with customers.” (Michael Barnett for Marketing Weekly)
The opportunity with data produced by Mobile Shopping, should lead to customer insight and a means of better relationships with shoppers by offering relevant rewards, couponing and marketing campaigns.