Posts tagged mobile payments
A couple of years back, almost everyone thought of a wallet as a human accessory used for storing the daily essentials. Fast forward to now and the wallet has mobilized and is quickly becoming the newest Smartphone trend. A quickly evolving technology trend, with many different players, doesn’t always make for user friendly understanding. So, here’s our GO, at doing some user friendly mobile wallet simplification.
Mobile Wallets, putting it simply, are apps that have payment functionalities. Most wallets right now incorporate online payments which could mean; credit card, 1 click, Digital Wallets (like PayPal), prepaid, gifting etc. The idea behind a mobile wallet is simple, but the lines are continually being blurred between apps and wallets. While payments remain the core differentiator between a wallet and an app, from our perspective, wallets need to include features beyond payments to add benefits to the customer journey and to help drive consumer adoption.
An example: Retailer Mobile Wallet: Retailers, like KFC, Starbucks and McDonald’s, have been quick to define a mobile wallet strategy, and as a result are becoming big influencers in the eco-system. Retailer wallets, in addition to other features, enable shoppers to make purchases via mobile phone by means of credit card, 1 click, digital wallets like PayPal, prepaid or gift cards. Retailer wallets have a huge advantage, because the value proposition is very clear. If a retailer wallet can improve the customer journey, and bring together all of a retailers value added services such as fast ordering, loyalty, couponing, in a more organized way, then consumers will be quick in their adoption.
Digital wallets are mobile wallets that enable users to make 1 click payments via mobile phone; because the user’s card information has already been stored securely in the cloud. This is a more convenient payment means via mobile phone, because the user only needs to enter their credit card information once, rather than needing to type card details every time. It could be possible that a mobile wallet actually incorporates a Digital Wallet, such as PayPal, MasterPass or V.me as a payment means.
An example: MasterPass Digital Wallet: MasterCard’s MasterPass aggregates cards into the cloud, so that consumers no longer need to enter their credit card credentials and billing information every time they want to make a purchase online. In order for this to be a viable payment method, retailers and online merchants need to add the Master Pass API to their site or mobile wallet, meaning they need to add the “Buy with Master Pass” button, so that shoppers can have the option to pay with MasterPass; like choosing to pay with any other payment option: MasterCard, Visa or PayPal etc.
When it comes to wallets, each of the key players in the eco-system; retailers, financial institutions, MNO’s, technology providers, cell phone manufacturers and payment providers, are going to have a very different strategy and offering. For example a retailers mobile wallet which begins with a customer journey is going to have a different infrastructure from a financial institutions whose business core is payments. The key for each however, will be to find a way to bring something uniquely valuable to end users to incentivize the shift from physical to digital; and bringing that value is exactly where AIRTAG fits in.
Learn more about the KFC Mobile Wallet
Learn more about the MasterPass Digital Wallet
Don’t forget to join the Mobile Shopping conversation on Twitter.
This years, Mobile World Congress in Barcelona, Spain February 25-28, will focus on, “The New Mobile Horizon,” showcasing the imminent ways mobile is continuing to enhance all of our lives. By the end of this year alone there will be more than 15 billion connected devices, out-numbering the world’s population. The mobile phone is re-shaping the world as we know it, and becoming ubiquitous to the way that we connect, interact and live. AIRTAG will attend this year’s MWC to connect with other industry leaders and other players in the mobile commerce eco-system to share our experience in Mobile Shopping innovations that are helping to re-invent the consumer experience of going shopping, making purchases and paying. Our demos this year are focused on continuing to streamline the user experience with the introduction of NFC technology into existing customer journeys. AIRTAG’s MWC demos for this year, will include:
GoMcDo: now live in 60+ McDonald’s France locations. GoMcDo enables users to order and pay ahead for McDonald’s products, check-in on the unattended “Easy Check In” Kiosk to pick up an order, and then skip the line. We will be demo’ing this solution with NFC check-in capabilities to show a further simplified user experience.
McDonald’s iPad ordering: A solution that helps McCafé (The coffee chain branch of McDonald’s) baristas take customer orders by iPad directly at the table.
AIRPASS: AIRTAG’s comprehensive customized white label mobile wallet solution, enabling retailers, financial institutions and MNO’s to deliver self branded mobile wallets with NFC payment capabilities. AIRPASS will be demo’d at MWC with the inclusion of mobile commerce features: McDonald’s fast ordering and Loyalty program integration.
AIRSHOP Loyalty: An innovative Loyalty solution for processing Mobile & NFC Loyalty cards directly at the POS giving shoppers ‘real-time’ access to rewards balance updates. Shoppers have the ability to choose when and where to burn their rewards in ‘real-time’.
We hope to see you at the MWC 2013! If you are interested in meeting us on the road, contact us here to make arrangements prior to the show.
Lear more about the Mobile World Congress.
Everyone at AIRTAG has been very excited about the launch of the AIRTAG Kit. Today, we are reminding everyone of this unique set of tools, with the official launch of the AIRTAG Kit in France. The AIRTAG Kit is a fastand easy way to develop a MasterCard PayPass Wallet Application using MasterCard’s recently released Mobile User Interface Software Development Kit (MMPP UI SDK) now available free for download via the MasterCard Developer Zone. The AIRTAG Kit contains the necessary hardware, tools and support to successfully complete your PayPass Wallet App development. It’s cost effective, easy to use and simplifies the MasterCard certification process.
What’s in the Kit? The Kit includes, the latest generation NFC Samsung Galaxy S3 with 3 pre-installed white label apps including a wallet, a USB Contactless Card Reader, 5 UICC samples, 2 demo tags, and a 1 year membership to the Developer Program. The Developer Program provides the ability to ask our own AIRTAG developers additional questions, support for issues you may have with the UI SDK or the AIRTAG Kit, additional resources; user guides for the MMPP UI SDK and the AIRTAG Kit, tutorials, manuals, payment scheme support and support for additional Smartphone platforms as they become available. These resources provided in the Developer Program are used by our own AIRTAG developers to build mobile payment & wallet apps. Where else would you be able to get ongoing support from a group of NFC Mobile Payment experts at such a low cost? More >
A recent statement that caught the AIRTAG teams attention was MasterCard’s announcement last week of a new partnership with ING to offer online payments as part of the PayPass based platform in the Netherlands. PayPass more than a service but a platform, includes an online payment system, branded services and an API giving developers a tool to integrate PayPass into many different systems. MasterCard’s and ING’s PayPass online payments will offer shoppers enhanced security, the ability to apply coupons and vouchers to their purchases and receive digital receipts. According to a new study by AOL and BBDO 40% of purchases from Smartphone devices occur from home, the couch or anywhere else. Now MasterCard will offer those shoppers an even easier way to pay from anywhere. With PayPass online payments, there are two possible Customer Journeys;
Customer Journey #1: Merchandise selected, Payment method selected, Shipping details are entered and Pin is entered (The phone will supply EMV compliant cryptogram to communicate directly with the retailers payment terminal)
Customer Journey # 2: Shopping is started on a tablet, Products selected, Billing information entered, QR Code is sent. The user would then tap their Smartphone on the tablet to make the payment, connecting the PayPass app directly with the merchants shopping cart
This new pilot is part of MasterCard’s initiative to offer “converged payments experiences, in-store, online or a mobile device.” (MasterCard Press Release) With the approach of the holidays consumers now more than ever are mobile shopping and showrooming for convenience and to maximize savings. It’s great to see MasterCard proactively responding to consumer behavior changes by offering easier ways to pay when Mobile Shopping both in-store or anywhere else.
Read the full MasterCard Press Release here
AIRTAG is very excited to have announced yesterday, the launch of the AIRTAG Kit; a set of smart tools designed to make the deployment of NFC Mobile Payment applications easier and more accessible than ever. We have been working together with MasterCard for more than a year with a goal of providing something truly relevant and useful in today’s Mobile Payment marketplace. The AIRTAG Kit, is meant to be used alongside MasterCard’s recently released Mobile User Interface Software Development Kit (MMPP UI SDK), and together they are the best way to develop your Mobile PayPass™ app.
What exactly is in the AIRTAG Kit?
The Kit includes, the latest generation NFC Samsung Galaxy S3 with 3 pre-installed white label apps including a wallet, a USB Contactless Card Reader, 5 UICC samples, 2 demo tags, and a 1 year membership to the Developer Program.
Tell me more about the Developer Program?
First, let’s take a minute to introduce the AIRTAG team. The technical geniuses behind the operations at AIRTAG HQ includes 50+ experts in NFC, mobile app development, mobile marketing and mobile engineering. They develop Mobile applications, online platforms and NFC in-store readers and devices for brands like McDonald’s, MasterCard, Carrefour, Reebok, Dior, Casino, G20, Orange, NRJ Mobile and many others. A team with more than 6 years of experience. They are as expert in the field as it gets.
Through the Developer Program included in the AIRTAG Kit, you will have the ability to ask our own AIRTAG developers your additional questions in the AIRTAG Kit forum and get support for issues you may have with the UI SDK or the AIRTAG Kit. The Developer Program also provides additional resources; user guides for the MMPP UI SDK and the AIRTAG Kit, tutorials, manuals, payment scheme support and support for additional Smartphone platforms as they become available. These resources provided in the Developer Program are used by our own AIRTAG developers to build mobile payment apps. Where else would you be able to get ongoing support from a group of NFC Mobile Payment experts at such a low cost?
AIRTAG’s CEO and Co-founder Jérémie Leroyer had a few words to share with Venture Beat’s journalist John Koetsier, on the AIRTAG Kit and our ongoing partnership with MasterCard. “The Airtag kit is the second part of our partnership with MasterCard, and contains all of the hardware and software needed to build and test PayPass apps, including resources for the developer community.”
The AIRTAG team would be very happy to answer any additional questions that you may have, so please get in touch, by visiting www.airtagkit.com or by following us on Twitter: @airtag
Learn more about MasterCard’s Mobile UI SDK
“Consumers will happily make NFC mobile payments if the opportunity arises.” (NFC Payments Report, 2012)
The NFC Payments Report 2012, gives some interesting perspective insight leading up to the predictions for mobile payments in 2012. After interviews and surveys with more than 3,000 consumers and 500+ industry experts and executives, conclusively 2012 should be the “tipping point” for NFC mobile payments. However, the anticipated growth can only become a reality with a fair amount of pull-together from all players in the equation because a few essential pieces are still missing.
According to the report; 2/3 of consumers interviewed from both the US and UK, would not hesitate to make an NFC payment, if the service was readily available. Getting additional consumers on board; according to the experts, is constitutive of all parties (including retailers) relaying information strongly emphasizing the wider benefits of mobile payments.
At this point the industry experts are already convinced. Executives believe that mobile payments will be a strong source of revenue and that mobile payments will be able to deliver more effective up and cross selling.
According to the report, the seemingly most difficult aspect of mobile payment adoption is the convincing of retailers. Building customer enthusiasm is more a standard marketing procedure whereas retailers want to see tangible benefits and results e.g. investment return.
Although retailer “partnerships are still not cemented,” they are absolutely necessary for wider success. This may well be dependent on four factors;
- Cost of the required POS technology
- Visible Investment return
- The cost of participating in the “wallet”
- Intermediary charges
In proximity shops where paying as quickly as possible with an NFC device would be most visibly convenient; newspaper stands, fast-food restaurants, grocery stores and coffee shops; independent retailers will likely be more hesitant to adopt a service that may lower profit margins. A detail that still needs to be given considerable thought is the intermediary fees in those situations.
Although early 2012, has already seen a lot of traction from leading retail brands in their uptake of mobile payment strategy as well as the implementation of NFC capable cash software; further adoption by large scale retailers and retail chains experts argue, is still an important factor that will continue to push the whole industry forward.
Read more about the NFC Payment Report 2012
Mobile applications and online platforms need to be optimized to tie together the in-store and user experience.
A recent article in Forbes, discussing the current retailer obsession with the “Digital Strategy” as the ticket to customer loyalty highlights that really the obsession with online & mobile; marketing, shopping and loyalty programs are an attempt to master customer relationships.
It is not doubt that retailer’s need to be “firing on all cylinders,” (specialty retail, mobile, social media, marketing, e-commerce) but really what ties everything together is the “in-store” shopping experience, which now more than ever, customers expect to be perfectly flawless.
The in-store shopping experience:
- Only an in-store experience can provide, the seeing, touching and feeling of a product, something that cannot be replaced by e-commerce
- Because of the economic crisis, people are shopping less, so a seamless shopping experience; that is fun, pleasurable and acts as an escape from reality is expected
- There should be a pull together of the real-word and online experience- with Mobile bridging a consistent brand experience across all channels
The Mobile and Online Shopping Experience should not be the ultimate solution, moreover, “Smart companies will find ways to use the mobile app as a “teaser” experience that drives the interested to the store, whether for a deeper experience or to buy. ”
Read the full article on some of the factors that enable brands to leverage in-store potential
Find out more about using mobile and online platforms to enhance your retail space and in-store user experience