Posts tagged Mobile Wallets
With fifty million mobile devices in the hands of shoppers this holiday season, it’s clear that mobile is beginning to significantly impact retail. With more
consumers browsing, researching and purchasing by mobile phone this year than any other, smart retailers are starting to engage customers in new ways – on the channel where they spend the most time.
Today we have got some news on the mobile shopping frontier, with the announcement of a new collaboration with PayPal for the KFC Fast Track mobile wallet. Launched this year using AIRSHOP – our white label mobile wallet solution; Fast Track enables KFC customers to order and pay in advance by mobile phone, without needing to be in a physical store.
The new PayPal features announced today will enable KFC customers to complete transactions even faster and easier, and we are really excited about that! With the PayPal features, KFCcustomers can create a Fast Track account and pay using their existing PayPal account details by simply entering their username and password, without having to provide their financial details to a third party.
“With the majority of mobile and online commerce traffic being lost during login and check-out processes, we are very excited to work with PayPal to provide KFC customers with faster alternatives that streamline the customer experience,” said Jérémie Leroyer CEO & Co-Founder of AIRTAG. “We are already seeing the majority of Fast Track orders being placed by mobile phone, and these new features will make it even more convenient for those on the go costumers to
create an account, order and pay in the quickest way possible.”
The Fast Track mobile wallet along with the new streamlined payment features: bring us even one step closer to a wallet-less high street, where we can all go cashless.
“This collaboration is another step on the journey towards a wallet-less high street, where customers will be able to leave their wallet or purse at home and pay using their smartphone or tablet. Our research shows that a third of people would choose their smartphone over their wallet when leaving home – while 80% wish they could leave their wallet at home,” said Rob Harper, Head of Retail Services at PayPal UK, “We predict that by 2016 you won’t need your wallet to pay on the UK high street – your smartphone will be enough.”
KFC Fast Track is now available at select locations in the UK including: Southampton, Basingstoke, Woking and Slough. We have already received great feedback, and we’re sure if you try the KFC Fast Track mobile ordering and payment wallet you will save yourself lots of time and waiting in line too. Download the Fast Track app now on iTunes, or access the KFC Fast Track mobile website
Read the KFC Fast Track Mobile Wallet Case Study
Read the full KFC, PayPal, AIRTAG Press Release
Learn more about AIRTAG’s mobile shopping solutions
Last week, the Annual Grocery Shopping Habits Study, revealed that consumers are more ready than ever to embrace mobile grocery shopping. The study also indicated how frequently consumers
visit grocery stores, with more than 85% visiting once per week and 42% visiting more than twice per week; leaving Grocery stores probably one of the most frequently visited proximity retail locations that I can think of.
But, while consumers are going grocery shopping often, at the same time only 13% actually feel loyal to a specific grocery brand. Considering the frequency of store visits, the readiness for adopting new mobile services and the lack of brand loyalty, I can’t think of a more relevant scenario for mobile shopping intervention.
With a mobile wallet grocery retailers could actually build more loyal customers by bringing together services like ordering, payments, loyalty and couponing, to make their store the preferred shopping location, all the time.
What’s more is that, the increasing competition from the likes of mobile commerce giants like Amazon, with its new mobile grocery ordering service, could eventually become a big threat to grocery retailers. Those who do not converge could risk being left behind and losing market share.
How Mobile Shopping fits into the Customer Journey
In the typical “grocery shop”, there are essential items that we need, items we prefer to choose ourselves (like fruits and vegetables) and then there are also times we just need a couple things and want to be in and out as fast as humanly possible.
Catering to these complex customer journey’s, the Mobile Wallet we developed for Carrefour City, enables shoppers to pre order and pay for essential items, but also add additional products to the basket in-store. When the customer arrives at the store, orders can be picked up at a designated check out. Because nobody likes waiting in long lines, users of the service get to skip the line, no matter if they add additional items or head right to the check-out to pick up their order. This whole process cuts down ordering and waiting time by about 60-70% and also increases the average ordering amount by almost double.
But, this only scratches the surface of how mobile can improve grocery shopping. Take for example couponing. With 76% of grocery shoppers adding additional items to their intended grocery shopping list, couponing could be better used to influence real time purchasing decisions. A customer is walking down the cereal aisle, and receives a discount on a cereal brand, they weren’t going to buy cereal during this visit but eventually will, so that discount in-store at the right time can really inspire purchasing. What’s more is that customers really want to receive those coupons.
Today’s grocery retailers need to know, that by delivering mobile services, there is little to no risk in losing customers; things can only get better. Nowadays, with 52% of consumers already visiting a grocery retailer’s site or mobile app, they are already used to mobile shopping all the time. Enabling the option to order and pay while browsing that content is only going to make things easier. Customers can still shop in the traditional way and those who prefer to shop by mobile phone will now have access to mobile services with more benefits and increased savings.
Read more on the Annual Grocery Shopping Habits Study
Learn more about the AIRTAG Mobile Wallet for retailers, AIRSHOP
Everyone at AIRTAG has been very excited about the launch of the AIRTAG Kit. Today, we are reminding everyone of this unique set of tools, with the official launch of the AIRTAG Kit in France. The AIRTAG Kit is a fastand easy way to develop a MasterCard PayPass Wallet Application using MasterCard’s recently released Mobile User Interface Software Development Kit (MMPP UI SDK) now available free for download via the MasterCard Developer Zone. The AIRTAG Kit contains the necessary hardware, tools and support to successfully complete your PayPass Wallet App development. It’s cost effective, easy to use and simplifies the MasterCard certification process.
What’s in the Kit? The Kit includes, the latest generation NFC Samsung Galaxy S3 with 3 pre-installed white label apps including a wallet, a USB Contactless Card Reader, 5 UICC samples, 2 demo tags, and a 1 year membership to the Developer Program. The Developer Program provides the ability to ask our own AIRTAG developers additional questions, support for issues you may have with the UI SDK or the AIRTAG Kit, additional resources; user guides for the MMPP UI SDK and the AIRTAG Kit, tutorials, manuals, payment scheme support and support for additional Smartphone platforms as they become available. These resources provided in the Developer Program are used by our own AIRTAG developers to build mobile payment & wallet apps. Where else would you be able to get ongoing support from a group of NFC Mobile Payment experts at such a low cost? More >